Deploy A Member Directory Which Gets Your Members Found
Increase member value and satisfaction by hosting a directory which helps the public build trust in your members and enables them to grow their business.
Provide a Digital Marketing Advantage to Your Members
Imagine having an additional tool to help your members in today’s digital world. One of the most effective tools for associations is an online directory, a centralized platform that showcases members’ businesses or services and also fosters collaboration, growth, and visibility. Let’s explore how this feature can transform the member experience and why it’s a must-have for any modern association.
Think of the member directory as a handy tool which helps connect visitors to your members. Visitors can easily search for professionals, validate a member’s credentials and status, and initiate direct contact with their chosen expert, fostering trust and seamless lead generation.
Key Benefits of an Online Professional Directory
Visibility and Exposure
For many association members, particularly small businesses and independent professionals, standing out in a crowded market can be a challenge. An online directory amplifies their visibility by showcasing their offerings through a well crafted association website.
Networking Opportunities
In any industry, connections matter. An online directory serves as a hub for building meaningful relationships among members. By enabling easy access to contact details through the Members Portal, service descriptions, and expertise, the directory fosters collaboration.
Credibility and Trust
Members listed in an association's directory gain an automatic seal of approval. Being featured in such a space signals to potential clients and collaborators that they are vetted and supported by a reputable organization. This enhanced credibility can open doors that might otherwise remain closed.
Intelligent Directory Tools to Help Your Members Get Found
Members benefit from tools that support their business growth and professional recognition. By integrating a directory into your association’s website, you establish a trusted resource for visitors to discover the services of your members or validate member credentials and compliance.
Member Directory effortlessly enhances your members’ visibility, providing them with increased marketing opportunities and valuable sales leads delivered directly to their inboxes.
Build up Membership Value and Member Retention
By offering a professional directory, your association gives members a compelling reason to maintain their membership. Once implemented, the directory operates effortlessly, requiring no additional time from your team.
We’ll provide your staff with effective best practices to share with members, ensuring member satisfaction and reinforcing the value of belonging to your association.
Member Directory Highlights
Offer your members a platform for marketing and credential verification while giving visitors an easy and straightforward way to connect with them. Your association will immediately benefit from features such as:
Automated Marketing
Once configured the professional directory takes care of all function automatically and follows best practices of Google for indexation purposes.
Flexible
Our marketing directory support your association's business requirements, you are in full control of what the directory accesses and displays.
Business Leads
Your members will receive leads looking for their services right in their inbox.
Spam Protection
All leads are automatically scanned using our multi point scoring system and spam is automatically removed.
Verification
Use the professional directory to enable visitors to verify a members status and certifications.
Business Intelligence
Gain valuable insights on the performance of your member directory.
Secure and privacy legislation compliant
Trust that your member data will remain secure, in compliance with PIPEDA and CASL. The directory will only share what your association wishes to share.
Integration
Fully integrated with other Members Village apps such as CRM, Website Builder and payments processing through Elavon or another gateway
Member Directory FAQ's
We've created some questions and answers to some of the most frequently asked questions about the Member Directory. If you don’t see what you’re looking for or have additional questions, please contact us.
Your association will dictate whether directory details are fully automated or whether your members can control what gets displayed. All these decisions are made during the initial configuration and our experts will walk you through the benefits of each.
With privacy and security in mind, your member directory can be locked down and made available for members only. Should this requirement change in the future it can then be made public, or vice versa.
You bet! All the data coming out of your member directory will be easily access by search engines such as Google, and where appropriate, we make use of rich snippets to enhance the digestion of your data.
Easily! Once configured the member directory will ensure that visitors can search and find members who meet your business criteria, such as showing their basic profile, credentials or certifications. Once found, only the data you wish to display will show, ensuring your associations data isn't compromised.